Summary

Job Title: Recruitment Marketing Specialist

Location: Tumbler Ridge, British Columbia

Language of Work: English

Start Date: When filled

Schedule / Terms of Employment: This is a full time (40 hours/week), permanent position

Primary Purpose

The Recruitment Marketing Specialist will be responsible for Conuma's recruitment and social media presence. They will also continue to elevate Conuma through University and job fairs, as well as, marketing campaigns.

Company Information

Conuma is a leading Canadian producer and exporter of metallurgical coal for the global steel industry. Products from our three mine operations in Northeastern BC, Brule, Willow Creek and Wolverine, leave us well-positioned to serve customers in South America, Europe and Asia

Three time winner of the Edward Prior Mine Safety Award for the lowest injury frequency rate in British Columbia, Conuma continues to lead the industry with multi-million-dollar investments in the latest collision avoidance and fatigue monitoring safety technologies for the protection of our employees.

Conuma is much more than metallurgical coal. Conuma and its employees are embedded in our communities. The company's Pay It Forward program began in 2017 and since then has raised over $425,000 in support of "Our Kids" at a Bolivian Orphanage and the Vancouver Children's Foundation. Locally, Conuma's employee winter hockey matches ensure much-needed donations to the Food Bank, while in the summer, our employees get together to assist the local high school teams as they prepare their go-karts for the Conuma Challenge.

Our local communities in Northeastern British Columbia are amongst some of the most beautiful surroundings in North America. At the Tumbler Ridge UNESCO Global Geopark, employees can enjoy almost limitless hiking amongst some of Canada's biggest waterfalls, ride through ATV and snowmobile trails, explore 97 million-year-old dinosaur footprints, ski cross-country trails, play ice-hockey, swim indoors and out, cycle, and enjoy the sense of community only a small town provides. An hour and a quarter away, Chetwynd is famous for its chainsaw wood carvings and offers a range of kayaking, snowmobiling and rock-climbing opportunities. Regarded as a wonderful place to raise a family, with affordable costs of living, Northeast British Columbia is the outdoor paradise our employees are proud to call home.

Responsibilities

• Local brand strategy: utilize marketing savvy to articulate differentiated employment positioning, leveraging the overall brand guidelines and value prop, tailoring for the local market.
• Channels: use data to rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals.
• Building brand awareness.
• Develop and implement web and print advertising strategies to generate leads and brand awareness to potential employees.
• Engaging brand followers.
• Managing the career website.
• Overseeing the candidate experience.
• Defining target candidate personas.
• Developing a campus / diversity recruiting strategy.
• Creating and curating content.
• Determining channels to recruit.
• Optimizing channel and advertising spend.
• Driving qualified applicants to open jobs.
• Building a talent network / talent community.
• Generating a pipeline of qualified leads & Converting leads into applicants.
• Managing recruiting events.
• Tracking, measuring, and reporting on campaign results.
• Managing recruitment marketing operations and technology.
• Support fair hiring practices.
• Other duties as assigned.

Education, Experience, and Qualifications

• Post-secondary degree or diploma in business, marketing and / or public relations.
• Minimum 3 years' experience in marketing and design, with specific experience delivering marketing programs, promotions, and direct marketing campaigns.
• Post-Secondary experience in student recruitment would be an asset.
• Strong analytical skills and experience in data analytics to drive customer acquisition, retention, and frequency.
• Experience with marketing automation software and content marketing initiatives.

Technical Competencies and Skills

• Strong communication, analytical and problem-solving skills.
• Excellent organization & time management skills.
• Excellent presentation & negotiation skills.
• Team player to deliver desired outcomes.
• Relevant qualifications.
• To work flexible hours to meet the responsibilities to complete the task.
• Strong critical thinking skills.
• Ability to influence at a strategic level.

Leadership and Problem-Solving Capability

• Excellent interpersonal, oral, and written communication skills including ability to effectively communicate and interact with all individuals with integrity, empathy and sincerity.
• Having strong motivation.
• Visible team player at workplace.
• A positive attitude.
• Ability to prioritize.
• Be respectful.
• Possess cultural awareness and sensitivity skills.
• Demonstrate a dedication to the position and the organization.
• Demonstrate sound work ethics.
• Be consistent and fair in decision making process.
• Conflict management skills.

Work Location / Travel

• Please be aware that no camp facilities are available. Conuma believes in supporting our local communities by promoting them as a place for our employees to call home, not just a workplace.

Wage and Benefits

Conuma provides competitive wages and benefits. Benefits include paid vacation, RRSP matching and extended healthcare.

Conuma Resources is an equal opportunity employer.

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